About

We are an infrastructure company,
not a marketplace.

Alpha Store does not have a consumer brand. Our customers are banks and large apps in Iraq. Their customers see their brand. That is the entire point.

What we believe
01

Embedded > standalone

The next generation of digital commerce in Iraq will not happen in a new app. It will happen inside the apps people already trust.

02

Boring, where it counts

Our infrastructure should be unsurprising. Boring. Auditable. Our design is where we let ourselves be expressive.

03

One country, deeply

Iraq's payment landscape is specific. We are not building a pan-MENA play. We are building the best possible rails for Iraq, then expanding when ready.

By the numbers
Founded2025 · Baghdad
HeadquartersAl-Mansour, Baghdad
Team14 people
CountryIraq
SeriesSeed closed · 2026